Emotional connection has always sat at the heart of me as a human, long before I recognised that or consciously understood why.

As a result I don’t approach design as a purely visual exercise, I respond to colour, shape, and visual rhythm emotionally, instinctively, and often intuitively. Certain palettes hold memories and emotions, certain motifs carry feeling and connection, and certain patterns only feel complete when they are resonating on a deeper level.  I’ve had a harder time connection to designs that feel fleeting or only relevant in a moment or a trend.

The start of a new year always carries a strange pressure. New planners, new goals, new promises to ourselves — all wrapped up in the idea that we should suddenly know exactly what we’re doing.

But as a surface pattern designer, I’ve learned that my best creative years don’t begin with urgency. They begin with curiosity. With space. With listening.

Planning my creative year isn’t about locking everything down. It’s about creating a framework that allows ideas to move, shift, and grow.

A business name isn’t just a label — it’s a window into your world, your personality, and your creative vision. For me, Krafty Chameleon isn’t just a playful title; it’s the truest expression of the colourful, adaptive, and joy-filled approach I bring to surface design.

My work can be front and centre or carefully blended into the background depending on what is needed. Even my same pieces when coloured differently can take on totally different roles.

My art and my approach is as blended and evolving as a beautiful chameleon; a creature that is bold and fabulous and subtle and camouflaged all in a matter of seconds.