In the middle of June, I woke up and didn’t have to check my work emails. No back-to-back Teams calls, no corporate dress code, and no Sunday dread leftover from the night before. After years of dreaming and months of planning, my first week as a full-time surface pattern designer had finally begun. And honestly? It was so beautiful — and yet still anxiety ridden— in ways I didn’t expect.

A business name isn’t just a label — it’s a window into your world, your personality, and your creative vision. For me, Krafty Chameleon isn’t just a playful title; it’s the truest expression of the colourful, adaptive, and joy-filled approach I bring to surface design.

My work can be front and centre or carefully blended into the background depending on what is needed. Even my same pieces when coloured differently can take on totally different roles.

My art and my approach is as blended and evolving as a beautiful chameleon; a creature that is bold and fabulous and subtle and camouflaged all in a matter of seconds.

Every pattern I create has a backstory; every idea comes from a point of inspiration. From the smallest doodle the most vibrant repeats evolve. My surface pattern designs are little pieces of narrative — shaped by moments, emotions, and inspirations that beg to be transformed into something lasting that adds beauty and decoration to the world. In this post, I’m pulling back the curtain to share how my designs come to life at Krafty Chameleon, and how storytelling guides every step of that journey

Leaving behind the world of corporate banking for the vibrant world of surface pattern design may seem like an unlikely leap — but for me, it was a shift from spreadsheets to soul work. This is the story of how I swapped suits for sketchbooks, boardrooms for botanical prints, and found my true creative calling in the colourful world of surface design.