Every pattern I create has a backstory; every idea comes from a point of inspiration. From the smallest doodle the most vibrant repeats evolve. My surface pattern designs are little pieces of narrative — shaped by moments, emotions, and inspirations that beg to be transformed into something lasting that adds beauty and decoration to the world. In this post, I’m pulling back the curtain to share how my designs come to life at Krafty Chameleon, and how storytelling guides every step of that journey

Colour isn’t just a finishing touch — it’s a storyteller. It sets the tone, stirs emotion, and connects people to your brand before they’ve read a single word. Whether you're a maker designing your next product line or a small business shaping your visual identity, colour is your silent ambassador.