Finding a creative voice isn’t something that happens all at once. It doesn’t arrive fully formed, nor does it come from a single breakthrough moment.

For me, it has begun to emerge slowly through repetition, revisiting ideas, and refining what already exists rather than constantly searching for something new.  It almost sneaks up on you and you find its starting to be present before you’ve even truly noticed it exists,

When I first moved from the certainty and structure of corporate life into the creative world I underestimated just how disorienting that shift would feel. I was used to clear processes, defined outcomes, and knowing what success looked like and suddenly none of that existed in quite the same way. Instead, there were trends to keep up with, styles to explore, and an unspoken sense that I should be designing very specific things at very specific times.  The structure and process that had been essential to success before was actually proving rather crippling in this new creative environment.